CRK, a commercial insurance broker in Leicestershire, and Hine, a Northern England chartered broker, have both rebranded under the global fintech insurance group Acrisure.
Founded in 2000, CRK specialises in insurance for manufacturing and engineering clients, while Hine, with over 45 years of experience, provides insurance and risk management services for private and commercial clients.
Garry Hurd, managing director of CRK’s Specialist Schemes Division said: “We’ve been part of the Acrisure family since 2022, and this rebrand is the natural next step for our business. We’re proud of our heritage and expertise, and being part of a globally recognised company further enhances our proposition to clients.”
Acrisure operates in more than 200 offices worldwide, providing commercial and private clients with insurance, risk advisory, and financial technology solutions.
The UK arm has been expanding, acquiring multiple brokerages to create a unified platform with consistent services and technology.
The move follows recent rebrands of Sutton Winson, Affinity Brokers, FinCred, and Building and Land Guarantees (BLG), which are now all operating under the Acrisure name.
Mark McIlquham, UK CEO at Acrisure, said: “It’s been an incredibly exciting year for Acrisure in the UK as we expand our footprint and bring more of our partners under one unified brand. This step comes during a pivotal period of growth and reflects our strategy to unite top talent, sector expertise, digital innovation, and local insight under one trusted name. It also marks Acrisure’s broader transformation from a network of acquired businesses into a cohesive, forward-looking entity with a clear market position. Our long-term vision remains to build a world-class offering accessible to every business and private client in the country – and these rebrands are another important milestone on that journey.”