MyVest and Vestmark have also unveiled strategic partnerships aimed at helping advisors and RIAs bring personalization to more clients.
Vestwell, MyVest, and Vestmark have announced new offerings and partnerships aimed at bringing personalized investing to more advisors and savers, including an industry-leading multilingual service aimed to break down barriers to financial security.
Vestwell takes aim at the language savings barrier
Vestwell has introduced a multilingual savings platform that supports 18 languages across its advisor, employer, and saver portals.
The firm’s latest release is designed to help business owners and HR leaders support employees from a range of backgrounds, particularly in sectors such as restaurants, agriculture, and delivery services.
The platform is available across Vestwell’s suite of workplace and direct savings products, including retirement, education, disability, and emergency savings.
Data from AARP show one in five adults aged 50 and above have no retirement savings to speak of. At the same time, federal census data suggest nearly 68 million people across the country speak a language other than English.
According to Aaron Schumm, chief executive of Vestwell: “This launch is about removing that friction – giving every saver a clearer, more comfortable path to engage, participate, and build financial security over time. It’s one more step toward a system that works for everyone, not just a few.”
The update builds on Vestwell’s ongoing focus on expanding access for entrepreneurs and gig workers, which includes its collaboration with JPMorgan to launch a Solo 401(k) as part of the Everyday 401(k) program.
MyVest strikes partnership with Alphathena
Meanwhile, MyVest has announced a strategic partnership with Alphathena to integrate AI-driven direct indexing into its Strategic Portfolio System. The joint solution aims to help wealth managers scale tax-optimized, multi-account portfolios while maintaining control over investment strategies.
The integration offers features such as open architecture, custodian-agnostic design, and advanced portfolio transition tools for accounts with legacy positions.
“There is a growing demand for personalization, yet many advisors lack the time and tools to deliver tailored portfolios at scale,” said Brian Marchiel, chief product officer of MyVest.
Mohan Naidu, chief executive and founder of Alphathena, added: “By integrating with MyVest’s enterprise-grade SPS platform, we’re enabling firms to deliver truly personalized investment experiences at scale while keeping the advisor in the driver’s seat.”
Vestmark, Fidelity team up on custom model portfolios
Vestmark has also announced a new agreement with Fidelity Investments to deliver open-architecture custom model portfolios to eligible RIAs and broker-dealers.
Vestmark, which supports over $1.7 trillion in assets, will allow advisors to access portfolios that include semi-liquid interval funds, separately managed accounts, ETFs, and mutual funds within a single custodial account.
The offering will be available through Fidelity at no cost to certain participating firms.
Customized model portfolios have been gaining momentum among advisors, with one report from Insperex suggesting 72% of advisors using custom portfolios rather than off-the-shelf model portfolios see that as a differentiator.
Karl Roessner, chief executive of Vestmark, said, “We are excited to work with Fidelity to provide advisors with access to custom model portfolios that support personalized investment solutions and leverage Vestmark’s robust tax-optimization capabilities to help meet their clients’ unique needs.”