Bulk transporter Custom Commodities, headquartered in Gilmer, Texas, is rebranding as Custom to better encompass the expanded capabilities of the combined operation, which continues to grow.
“We are very proud of our heritage in the trucking industry and remain committed to providing our customers with the very best service to meet their specific needs,” David L. Stevenson, Custom owner, said in a news release. “The company now provides a full range of logistics and other solutions, so we need a name that reflects all of our capabilities and the white glove service we deliver.
“Our mission has always been ‘To provide our customers solutions specific to their business needs.’ To enhance our team culture, the new name and logo capture these commitments.”
“The rebranding was the result of a comprehensive process to understand the actual perceived brand resulting from our capabilities and years of service with our stakeholders,” said David A. Stevenson, Custom executive vice president. “Once we had a concept from the feedback, we engaged our customers, team members, and partners with the new name and resulting logo to ensure that everyone is part of the new Custom community.
“Custom remains a family-run business based in East Texas dedicated to providing our customers with a superior experience and supporting our stakeholders and the communities where we operate.
“Having this new clear brand identity and a unified message helps us achieve these goals.”