The Finnish metallers have been exhumed for the ‘Made of Metal’ song and ad in support of the “world’s first” all-metal unibody 5G phone.
Kitch 2006 Eurovision Song Contest winners Lordi are back with a film that places the band in pursuit of an all-metal lifestyle that is slightly at odds with their daily lives.
The spot features the prosthetic-clad antiheroes in various low-key comedic situations, which has a similar feel to TV’s What We Do in the Shadows.
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Chinese electronics brand OnePlus commissioned PR group The Romans (part of Mother) to create the campaign by turning to Lordi, which has also released a single Made of Metal to really hammer home the message.
Witty, memorable, camp – and metal – this campaign will probably stay with you, as will the chorus, “Never settle, I made of metal.”
Roll-out includes a fly poster teaser, the single, film and other supporting content.
Credits
The Romans
Brand creative lead: Jordan Kavanagh
Project lead: Tom Winterton
Project oversight: Andy Ruscoe
Project management: Phoebe Van Den Bergh
Media lead: Harry Locke
Production and media support: Chana Chadwick
Production and media support: Martha Palmer-Endean
Design lead: Jacob Fisher
Design support: Joseph Olarewaju
Production: Silent Paprika