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    Home»Stock Market»The Middle Child Of Technology
    Stock Market

    The Middle Child Of Technology

    November 7, 20255 Mins Read


    Javed Khan, Executive Vice President & President of Software, Advanced Safety and User Experience, Aptiv.

    A common punchline is that middle children are often overlooked when compared to their oldest and youngest siblings. In the world of software-defined vehicles and rapidly advancing adjacent industries, middleware is that often-overlooked middle—a neglected component when it comes to building next-generation products.

    However, just as middle children can often become the most adept negotiators and peacemakers, middleware excels at bringing disparate systems together.

    As “physical AI” processed at the intelligent edge becomes the new standard for mission-critical industries, interoperability is key. Middleware serves as the connective tissue that allows complex systems to work together in concert and at scale. Without it, operations risk being fragmented and inefficient. When properly deployed, companies can accelerate development, reduce costs and deliver safer, more connected user experiences.

    Middleware makes all of this possible. Together with the operating system, middleware provides the architectural foundation for handling critical environments, supporting cross-industry transformations by increasing interoperability and simplifying data flows—ultimately making complex systems more manageable and scalable.

    For global tech suppliers and OEMs across multiple industries, defining the next generation of software-defined mobility, middleware cannot be an afterthought. Instead, it should be seen as the essential backbone enabling edge AI to deliver on its promise.

    Middleware At The Intelligent Edge

    Think of middleware as both a translator and conductor. Its value lies in orchestrating complex interactions between hardware and software without requiring every developer or subsystem to “speak the same language.”

    In practice, that means:

    • Enabling AI At The Edge: Middleware provides the data pipelines and standardized access to assorted hardware that AI models need to run effectively on local devices, unlocking scalable intelligence at the edge.

    • Abstracting Software And Enabling Developer Independence: Developers can write code once and deploy it across diverse environments without rewriting for each component. At the same time, it frees them from needing deep knowledge of the underlying operating environment.

    • Managing Cross-Domain Functionality: Vehicles often contain more than 100 embedded systems running different operating systems (Linux, AUTOSAR, QNX, Green Hills). Middleware coordinates communication across them for tasks such as sensor fusion.

    • Supporting Real-Time Performance: Edge systems must synchronize in safety-critical contexts. Middleware ensures signals are routed efficiently and decisions executed without delay.

    • Enabling DevOps And OTA Updates: Through containerization, middleware allows modular testing and secure over-the-air upgrades without disrupting entire systems.

    • Strengthening Cybersecurity: By standardizing communication, middleware embeds security into every interaction, creating resilience against external threats.

    The outcome isn’t just technical efficiency. For OEMs and enterprises, the reduced complexity means faster time to market, reduced integration costs and the ability to scale new services with confidence.

    A Transferable Blueprint For A Smarter World

    Imagine you’re in your car at a busy urban intersection during rush hour. A pedestrian steps into the road unexpectedly, just beyond your immediate field of view. Advanced perception and ADAS software analyze data from multiple sensors—radar, LiDAR and cameras— to determine the car’s appropriate response. The outcome? Your car doesn’t just “register” the pedestrian; it reacts in time to prevent a collision.

    This all relies on robust middleware, which orchestrates the flow of data across hardware and software while ensuring the ADAS algorithms and AI/ML models can perform at their best. Without it, the flow of data might lag, commands could be lost in translation and the result could be catastrophic.

    While automotive currently provides one of the most visible proving grounds, middleware’s value within intelligent edge systems extends across industries. The same software backbone that makes vehicles safer and more reliable can also have transformative impact across:

    • Aerospace: Space missions and autonomous flight systems rely on middleware to ensure fault-tolerant operations, real-time responsiveness and seamless coordination between onboard subsystems in extreme environments.

    • Telecommunication: Virtualized networks rely on middleware to manage latency-sensitive services and customer experiences.

    • Manufacturing: Real-time coordination of robotics and predictive maintenance depend on middleware-enabled AI systems.

    • Healthcare: Monitoring systems require secure, instant communication between devices to provide life-saving alerts.

    In each case, middleware provides the same foundational simplicity: secure, modular and scalable edge infrastructure. Businesses across industries can benefit from this blueprint to unlock efficiency, safety and innovation.

    Why Middleware Gets Overlooked—And Why That’s A Mistake

    Despite its foundational role, middleware is frequently treated as a technical footnote. The oversight stems from how automotive design and development over the years has prioritized hardware that provides computational horsepower and software applications that deliver customer functionality. For years, the spotlight has shone on sensors, chips, operating systems and applications, while middleware quietly did its fair share of heavy lifting behind the scenes.

    However, as software-defined vehicles evolve into complex, continuously updating systems, the absence of robust middleware—or even worse, a mixture of incompatible combinations and variations—becomes a bottleneck, with engineers and developers facing fragmented environments, integration delays and mounting costs.

    The Catalyst For Connectivity

    Middleware may not be visible to end users, but its impact is undeniable. It’s the layer that bridges hardware and software, reduces complexity and enables “physical AI” to function effectively.

    To realize the full promise of AI at the intelligent edge, companies must move middleware from a technical footnote to a strategic priority. Doing so will make systems faster and safer. Plus, it will unlock new revenue streams, improve resilience and create lasting competitive advantage.

    In short, don’t let middleware fall victim to “middle child syndrome.” In safety-critical industries where milliseconds matter, investing appropriately to ensure fluid interoperability between hardware and software makes a world of difference.


    Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?




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