Altria Could Shatter Its 52-Week High: This Dividend King Beckons With a 6.4% Yield

Dividend Kings are companies that have increased their dividends for at least 50 years in a row. This is a rare feat that shows strong financial health and a real commitment to shareholders. Investing in stocks that pay dividends gives you a steady income that can grow over time through compounding. It also helps protect your money during market ups and downs or when inflation rises. These dividends usually come from established companies with dependable cash flow, which makes them a good fit for long-term investors.

That said, a long history of dividend increases doesn’t guarantee you should buy the stock. Changes in the economy or problems in the business can lead to dividend cuts, as we’ve seen with some former Dividend Kings in the past. Altria (NYSE:MO), though, stands out because its core tobacco business remains very profitable. It generates plenty of free cash flow to keep supporting its payouts, making it a solid, reliable choice for diversified portfolios focused on income.

Strong Momentum Fuels Altria’s Rally

Altria stock is up 16% so far in 2026, beating the broader market. This comes as investors show fresh interest in high-yield, defensive stocks. Over the past year, the shares have jumped 25%. This reflects growing trust in the tobacco giant’s ability to generate cash and its strategic moves.

The stock now offers a dividend yield around 6.4% and trades less than 2% below its 52-week high of $68.60. It is also within striking distance of its all-time peak reached in 2017. 

Altria has raised its dividend for more than 57 years straight, making it a standout for reliability. The company’s leaders stick to a clear plan: They aim to pay out about 80% of adjusted earnings per share as dividends. This balances returning money to shareholders with investing in the business. Thanks to this approach, Altria has kept increasing payouts even as the tobacco industry faces challenges. It remains a go-to stock for people looking for steady income.

Nicotine’s Grip Drives Steady Demand

Nicotine is highly addictive, so people keep coming back to buy cigarettes. This keeps demand steady for Altria’s flagship Marlboro brand, which continues to lead the market. Cigarette demand also doesn’t drop much even when prices go up — it’s what economists call “inelastic.” 

As a result, Altria often raises prices and to cover higher excise taxes, which can make up over 50% of the price in many states. In 2025, for example, these price increases helped keep revenue stable even as fewer cigarettes were sold.

Because smoking is in a secular decline, traditional cigarette sales dropped about 10% in 2025 due to long-term health trends and fewer smokers. But Altria is speeding up its shift to smoke-free, reduced-risk products. Its on! oral nicotine pouches have seen strong growth and are helping the oral segment expand.

The U.S. market for nicotine pouches has grown quickly, with expectations for double-digit increases continuing through 2036. In 2025, on! shipments rose 10.9% for the full year. Late in 2025, the FDA approved marketing for more on! PLUS flavors and strengths. This has allowed wider distribution across the country in early 2026.

Nicotine pouches now make up over 55% of the overall oral tobacco market. Altria’s on! is positioned to grab more of this growing category, though it faces competition and heavy promotions from rivals that have affected its retail share.

On the downside, Altria’s e-vapor business hit roadblocks. Regulatory issues, including a patent-related import ban from the International Trade Commission, led to it pulling the  NJOY Ace pod system from store shelves, and the company doesn’t expect it to return in 2026. Instead, Altria is now focusing more on oral nicotine products.

Key Takeaway

Altria Group stays a dependable dividend stock thanks to its strong profitability. Over the past 10 years, it has grown its dividend at a compound annual rate of about 6.7%, in line with the growth in its free cash flow.

This track record makes Altria a true cash-generating machine — perfect for buy-and-hold investors who want attractive yield without taking on too much risk.