For those who think being an independent landlord is easy, congratulations — you’re wrong.
The challenges mount from the jump. Finding the best tenant is an uphill battle for some landlords. Then, they often face dissatisfied tenants, pesky maintenance issues, and tenants who can’t or won’t pay their rent on time and in full.
Hiring a property manager to handle day-to-day operations may seem like the best way to alleviate the stress. But in today’s market, that comes with its own challenges. Traditional property managers are expensive, and with high interest rates and expenses, potential profit margins for rental property owners can be slim to none. How can landlords simplify operations and still turn a profit?
Here’s a more important question: Why do you need to pay a property manager to send a screening report on your behalf? Landlords can do that themselves with the right tools. As more landlords choose self-management, they need solutions that keep up with the evolving marketplace.
That’s where TurboTenant comes in. TurboTenant’s impact is felt across the industry. Its solutions help landlords retain profits, manage properties, and delegate challenging tasks to software. With unique solutions designed to empower landlords, TurboTenant is becoming the go-to solution for landlords looking to take property management into their own hands.
Renting vs selling: Why owners are staying in the market
While independent landlords are increasingly choosing software over traditional property managers, the number of independent landlords is rising.. In today’s shifting economy, buyers aren’t willing to pay the amount sellers are asking for. Why? Rising expenses and interest rates are pushing buyers away, prompting owners who can’t sell to rent their homes instead of selling.
Although these circumstances offer a great financial alternative, owning rental properties is no small feat for new landlords. Thankfully, online tools are built specifically to help new investors determine how much to charge for rent, find and screen tenants, and perform all the other tasks of owning rentals.
Despite more owners choosing to rent their properties, managing them traditionally presents costly and time-consuming problems.
Landlords to property managers: “It’s not me, it’s you“
Let’s be honest: Traditional property managers cost independent landlords an arm and a leg. That money might not go very far either since property managers don’t have the same dedication towards successfully managing a property as its owner. That can be more risky for independent landlords wanting to grow their business.
In a market where property management companies are buying up entire communities, finding a manager who can put the time and energy into managing a property like you would be difficult. We’re all too familiar with the property management companies running 1,000+ units struggling to keep up with tenant complaints, vacancy rates, maintenance, and all the critical tasks of owning property. At the end of the day, your property is in the hands of an overwhelmed staff member filling your units with the first interested tenant. Landlords are tired of wasting their profits on a business they can easily automate themselves.
Think about this: In 2025, would a family rely on a travel agent to book a vacation like it’s the 1990s? No, they’d likely use an online booking platform to eliminate the middleman. Rental property is much more important than vacation for most families. So, why shouldn’t the same approach be applied there?
Self-management software solutions to the rescue
TurboTenant leads a new trend in the property management industry. In 2023, the property software management market was valued at $22 billion, according to a research study conducted by Fortune Business Insights. The same study predicts the market will grow to $52.2 billion by 2032. That equates to around 10.1% annual growth each year. Residential real estate — including houses, apartments, condos — will drive growth in the property management software market across all real estate segments.
To manage these properties, most software providers charge excessive amounts. But, self-management software providers like TurboTenant offer options that help landlords access solutions without breaking the bank. The company’s base plan — which costs 0$ — offers unlimited property listings, applications, rental lease agreements, online rent collection, and more.
With other TurboTenant plans, independent property managers would pay up to $149 a year ($12.42 a month) to access even more features. Not only is that far less than the average property manager paycheck of $331 a month, but it’s also less than a premium Netflix subscription, which costs around $299 annually.
The worst thing you can do as a landlord is pay for someone who may or may not care enough to make your property profitable. TurboTenant’s property management technology solutions can prevent that.
Common management challenges are history
With the right game plan, landlords can make enough profit to build generational wealth. But, like all things in life, profit can dwindle in the face of common issues.
According to the IRS, about 10.6 million Americans own rentals. Among those 10.6 million landlords, plenty still turn to manual management processes like check rent payments, DIY rental applications, and paper leases waiting to get lost. Managing tenants is hard. Independent landlords shouldn’t have to do it alone. In a modern world, these old-school methods are time consuming, risky, and turn tenants away. That’s why software solutions are becoming popular and a great alternative for the everyday landlord.
TurboTenant is the leading all-in-one software solution for everyday landlords. The company offers simple, end-to-end tools for tasks ranging from early listing syndication to move-out. TurboTenant syndicates property listings to dozens of popular listing websites. One household name includes Apartment.com, which is visited by 44 million users monthly. Other partners include Redfin and Craigslist, to name a few.
Interested tenants also receive a pre-screener, which landlords can access anytime, anywhere. This makes it easy for landlords to move forward quickly with a trusted tenant.
Other high-powered features include:
- Simplified showing scheduling
- Rental applications
- State-specific lease agreements with e-signature
- Online rent collection with automated reminders and custom late fees
- Integrated accounting tools for expense tracking and tax prep
- Maintenance requests and management
TurboTenant also offers a unique Rental Property Analyzer that helps landlords determine if their next investment will produce cash flow before committing to it. It’s a great tool for anyone looking to evaluate whether to rent or sell or for investors looking to get into the market.
TurboTenant’s growth and high credibility will continue
TurboTenant continues to grow and gain more credibility with each passing year.
The company offers property management services and resources to 750,000 independent landlords nationwide. Its track record has caught the eye of some of the nation’s leading media platforms. In October 2024, TurboTenant’s all-in-one solutions reached CBS News via a documentary that shared the company’s value proposition directly from the mouths of real-life landlords who have years of experience dealing with property managers.
In the documentary, one landlord said “I describe TurboTenant to other landlords as a God-send. They have helped me be organized, and I really appreciate it.” Others echoed that statement with praise. If that doesn’t prove a great software solution’s impact on the everyday landlord, what will?
Embracing the future with TurboTenant
Why are Americans firing their property managers? Rising costs are part of the issue, but dissatisfaction with traditional management is the main driver. Landlords feel that traditional managers aren’t invested enough in their properties, leading to high turnover rates, poor communication, and more.
Software solutions like TurboTenant empower landlords to self-manage their rentals more effectively. By automating tasks like rent collection and maintenance requests, these tools save time, reduce costs, and create a smoother process for landlords and tenants alike.
As the housing market evolves, independent landlords turn to software to stay competitive. These tools allow landlords to run a streamlined, professional business without needing a middleman, freeing them up to focus on growth and other ventures.
Landlords everywhere are embracing this change. Are you?
To learn more about TurboTenant