“Selling a home is a big decision, and it doesn’t always go smoothly. Our data shows that your asking price is often just that – an ask. If it’s set too high, you may face long delays or need to make reductions later”
– Fred Jones – Upstix
New research from fast-selling property company Upstix highlights the UK’s most surprising postcodes for securing property bargains, revealing a growing divide between seller expectations and what buyers are actually willing to pay.
Using the latest data comparing listing prices to final sale prices, Upstix has identified the regions where sellers are meeting, or even exceeding, their price goals and where ambitious valuations are forcing homeowners to accept steep discounts.
Discount Deals: London Leads in Price Reductions
Nationally, the average gap between listed and sold prices ranges between 1.7% and 3.7%, with London showing the widest difference. Homes in the capital are listed at an average of £824,861 but are selling for £794,233, a shortfall of more than £30,000, or 3.71% below the asking price. This points to continued affordability issues and greater buyer caution in London’s high-end housing market.
The South West and South East also experience notable price drops, averaging 2.86% and 2.70% respectively. Meanwhile, Yorkshire & the Humber proves more resilient, with sellers there accepting just 1.76% less than asking on average.
Fred Jones, CEO of Upstix, commented: “These figures tell the real story of the UK housing market. While some areas remain strong, others are seeing sellers adjust their expectations to reflect evolving buyer demand and market sentiment.”
The UK’s deepest property discounts: Top postcodes
In some parts of the country, sellers are accepting dramatic reductions. The biggest discount is seen in NE68 (Northumberland), where homes are selling for nearly 30% less than their asking price, an average drop from £450,995 to £317,612.
In SY12 (Shropshire), buyers are securing homes for over 20% less than listed, with average prices dropping from £372,531 to £297,477.
Other notable discounts include:
IP12 (East of England): 16.29% below asking
TQ8 (South West): 14.69% below asking
W1U (London): 13.30% below asking
LE15 (East Midlands): 12.72% below asking
W1K (London): 12.70% below asking
TN20 (South East): 11.40% below asking
CM22 (East of England): 10.88% below asking
PL23 (South West): 10.79% below asking
Where homes are selling above asking
Despite widespread price reductions, several postcodes are experiencing high buyer demand — driving prices above asking.
BD1 (Bradford) leads the list, where homes sell for 27.21% more than the listed price. Homes listed at £44,611 achieve an average sale price of £56,751.
Other areas where properties are selling above asking include:
PO4 (South East): 13.83% above asking
TS1 (North East & Cumbria): 9.12% above asking
NE62 (North East & Cumbria): 8.33% above asking
L34 (North West): 8.28% above asking
S4 (Yorkshire & the Humber): 5.25% above asking
WD7 (East of England): 5.22% above asking
WV1 (West Midlands): 5.20% above asking
B19 (West Midlands): 4.86% above asking
S3 (Yorkshire & the Humber): 4.60% above asking
The most accurately priced markets
Some sellers are hitting the pricing sweet spot, with asking and selling prices almost identical.
For example, in M12 (Manchester), homes are being sold for exactly what they’re listed at — an average of £195,311. Similarly, in DN39 (North Lincolnshire), sale prices are just a penny above the listed price at £255,214.
Other tightly priced markets include:
TS3 (North East & Cumbria): just 0.02% above asking
NR25 (East of England): 0.03% above asking
NE24 (North East & Cumbria): 0.04% below asking
NE37 (North East & Cumbria): 0.05% below asking
HU9 (Yorkshire & the Humber): 0.06% below asking
PL2 (South West): 0.07% below asking
RM10 (East of England): 0.07% below asking
B11 (West Midlands): 0.07% above asking
“Selling a home is a big decision, and it doesn’t always go smoothly. Our data shows that your asking price is often just that – an ask. If it’s set too high, you may face long delays or need to make reductions later,” concludes Jones.
“A realistic asking price is key, especially for those who don’t have months to wait. Whether you’re dealing with probate, relocating for schools, separating from a partner, facing financial pressure, or just need a quick move — working with an instant home buyer like Upstix can provide certainty and peace of mind.”