New research has revealed that the South East of England is the most difficult region in the UK to sell a property, while Scotland is the easiest.
In the South East, properties are achieving an average of 95.6% of their original asking price, below the national average of 97%, according to leading property data firm TwentyCi.
Only half complete sale
And only 50% of listed homes in the South East go on to complete, compared with 55% nationally. While 41% of listings in the region undergo at least one price reduction, versus 37% across the UK. Each property is taking on average 78 days to sell though, which is slightly faster than the national figure of 84.
Scotland fastest
But properties in Scotland sell in just 49 days.
And they are more likely to sell north of the border, with 78.6% going on to complete, and achieve a higher proportion of the asking price at 105.4%.
Price reductions are also less common with just 19.5% of listings experiencing at least one drop. TwentyCi’s latest Property & Homemover Report covers the period from April 2024 to March 2025.
Five criteria were used to rank the difficulty or ease of selling a property, and in order of importance these were: price achieved compared to original asking price; whether the property is likely to sell; how fast it will sell; how likely a sale is to fall through and how likely a home is to have an asking price reduction.
While still desirable, it’s now the most challenging region in which to sell.”
Colin Bradshaw, CEO of TwentyCi, says: “Long known for its combination of economic opportunity and leafy towns and villages within easy reach of London, the South East has traditionally been one of the UK’s most attractive regions for homebuyers.
“While still desirable, it’s now the most challenging region in which to sell”, he says.