There are so many resources available on YouTube, it can be tough to know where to start. As a real estate agent, creating your own YouTube channel is a fantastic way to gain exposure in your business, improve your SEO and position yourself as the local expert. This will build trust with potential buyers and sellers before they ever reach out to you for a meeting.
Whether you’re interested in real estate YouTube videos for your own knowledge or you’re creating a channel and want to learn from other successful real estate agents, there are plenty of amazing channels to dive into. Check out our top 17 real estate YouTube channels to follow.
1. Ken Pozek @kenpozek
Ken grew his audience from scratch after moving from Michigan to Orlando and starting his business over in a new market. He’s sold over $1.2 billion in real estate, using YouTube as his primary lead generation tool. His channel focuses on all things Orlando, from upcoming new developments to Disney updates.
Actionable insights:
- Stay up to date on local news and be the first to share the latest developments with your audience whenever possible.
- When your budget allows, invest in a quality videographer to make your videos stand out.
2. Sarah Maslowski @movingtoGeorgia
Sarah showcases her local Atlanta-area expertise with catchy video subject lines, like “Why Atlanta residents are fleeing the city for the suburbs.” Featuring cool aerial shots of the different communities she’s highlighting, Sarah’s videos draw her viewers in and hold their attention.
Actionable insights:
- Use intriguing titles on your videos to capture attention.
- Include drone footage to elevate your YouTube videos’ quality.
3. Chris Voss @NegotiationMastery
While not specific to real estate, Chris’s YouTube channel is a wealth of resources for salespeople and consultants in any industry. He’s a former FBI hostage negotiator, giving him a unique perspective on all things negotiation. His methods apply beautifully to any real estate agent’s business.
Actionable insights:
- Check out his video entitled “How to get the truth without asking for it directly” to uncover your clients’ true motivations and fears.
- Read Chris’s books; my favorite is “Never Split the Difference” – it’s one of the most impactful books out there about improving your negotiation skills and can be applied to every area of your life.
4. Audra Lambert @audralambert
Serving the Orange County, CA communities, Audra shares her WHY for starting her channel right on her home page, giving her viewers insight into her YouTube journey. It’s a refreshing intro to her channel and a helpful starting point for agents looking to begin their own YouTube channel.
Actionable insights:
- Speak from the heart and be yourself in your videos to connect with your followers.
- Include an intro video on your YouTube channel to give new visitors an overview of your journey.
5. Ricky Carruth @rickycarruth
Real estate agent and coach, Ricky Carruth, has been building his YouTube channel for over 12 years. It’s full of topical industry insights straight from news headlines and his opinions about them, such as “The Truth Compass Agents Need to Hear About Private Listings.” He’s also broken his real estate YouTube channel down into helpful playlists, so you can find the content you’re looking for more easily.
Actionable insights:
- Use the playlist feature on YouTube to organize your videos by category.
- Don’t worry about making every video perfect on day one. Just start and keep consistently creating content.
6. Bigger Pockets @biggerpockets
One of the best real estate YouTube channels focused on investing, Bigger Pockets is definitely one to follow if you’re looking to become a real estate investor or grow your portfolio. Bonus: all their podcast episodes from each of their shows are available on their YouTube channel, over 1,000 episodes!
Actionable insights:
- Go all-in on one topic within the real estate industry, such as investing, and become an expert.
- If you have your own podcast, upload the episodes to your YouTube channel. This will give you a wider audience and make it easier for potential clients to find.
7. Grant Cardone @grantcardone
With almost three million subscribers on his YouTube channel, Grant Cardone offers videos on many topics (not just real estate), all centered around wealth-building. One of his more recent videos is titled: “What the SEC Doesn’t Want You to Know.” Cardone’s YouTube channel epitomizes his 10x Rule brand, and a quick scan of his thumbnails and video titles lets you know you’re in the right place.
Actionable insights:
- Make sure your branding in your YouTube thumbnails and titles matches your branding for your real estate business.
- Don’t be afraid to cover topics outside of real estate, as long as they are helpful to your ideal client in some way.
8. Sotheby’s International Realty @sothebysrealty
Sotheby’s Realty’s YouTube channel is the perfect place to find a home for your next eight-figure buyer or for simply indulging in binge-watching videos of stunning properties around the world. From stunning estates in upstate New York to Jacqueline Kennedy Onassis’s childhood home, this channel is the place to daydream.
Actionable insights:
- For your luxury listings, hire the best photographer and videographer you can find and post the video on your own YouTube channel; it will make a big difference in your listing’s exposure to potential buyers.
- Scout out interior design ideas by viewing properties on this channel.
9. Ryan Serhant @ryanserhant
This real estate icon and reality TV star creates YouTube videos featuring high-end and celebrity home tours (a tour of Mariah Carey’s estate? Yes, please), advice for his fellow real estate agents and behind-the-scenes insights into his life as a CEO. It’s witty and fun, while also being informative and entertaining.
Actionable insights:
- Give your audience content they’ll find entertaining. If you can get into a local celebrity’s home for a tour, even better!
- Keep your banner image clean and easy to read – your name, photo and title are really all you need there.
10. Kati Spaniak @katispaniak
Kati’s YouTube channel is entirely focused on generating listing leads, from the channel’s title to the intro and the first video that autoplays, offering her audience a free seller’s playbook that they can access. She also brilliantly includes a call to action with a link for out-of-town sellers to find an agent in their area, a smart way to build a referral business, as well.
Actionable insights:
- Give your viewers something of value right off the bat, and make it easy for them to find and access.
- Focus on the clients you want. If you want to work with sellers and not relocation buyers, tailor your real estate YouTube channel’s content to that audience.
11. James Shaw @jamesdshaw
James Shaw’s YouTube channel is a fantastic resource for real estate agents looking to grow their businesses, find new clients and provide better customer service. His daily calls are recorded and uploaded to the channel, so if you can’t be on the morning calls (they’re free, by the way), you can catch up later on. Shaw also includes masterclasses, taught by some of the top agents and thought leaders in the industry.
Actionable insights:
- Search by topic to find the videos you need most in your business right now
- Find your community within the real estate world. Some of the best ideas come from our fellow agents!
12. Karen Carr @KarenCarr
Karen uses her YouTube channel to help real estate agents start and grow their own YouTube followings. She offers lots of free resources and wisdom from her 10 years of experience with this platform, along with explaining the importance of using YouTube to find real estate clients. If you’re sick of cold calling and want to change up your lead gen, check out Karen’s channel.
Actionable insights:
- Learn from those who’ve come before you; don’t reinvent the wheel.
- Add links to your YouTube bio, directing your subscribers to any additional resources you offer.
13. Brandon Mulrenin @BrandonMulrenin
Real estate coach Brandon Mulrenin showcases his Reverse Selling method on his popular real estate YouTube channel, offering strategies for non-salesy selling techniques. He features interviews with successful real estate agents where they share their methods for finding clients and growing their businesses.
Actionable insights:
- Search for the types of coaching and advice you need by video title.
- Make your thumbnail images easy to read and include a close-up photo of yourself; this helps with reinforcing your branding on your YouTube channel.
14. Ashley Harwood @MoveOverExtroverts
For all the introverted real estate agents out there, check out my YouTube channel. It’s a combination of downsizing advice for local seniors in my community and strategies/insights for my fellow introverts working in the real estate industry.
Actionable insights:
- Check out the recorded book club sessions, with a variety of topics for introverts.
- Keep your colors on brand, in both your YouTube channel banner and thumbnails.
15. Brandon Blankenship @LivingChicagoSuburbs
Named one of NAR’s “30 Under 30” and top agent in the Chicagoland area, Brandon has used social media to build his real estate business. He builds credibility and demonstrates his local market expertise with his YouTube subscribers, so when buyers do reach out, they’re most likely to say yes to hiring him as their agent.
Actionable insights:
- Use an image of your local market (a graphic or map) in your YouTube banner photo.
- Do comparison videos to showcase the differences between areas, such as “Which Chicago Suburb is BEST? Glen Ellen vs Wheaton.” This piques a viewer’s interest while also educating relocation buyers about areas they may be researching.
16. Jackie Baker @JackieBaker
Jackie positions her real estate YouTube channel as the “no-BS real estate channel,” and her videos deliver on that promise. Based in NJ, Jackie provides helpful real-life advice to buyers and sellers. Some of our favorite video titles are: “NEVER say this to your real estate agent when buying a home” and “10 dealbreakers found in home inspections.”
Actionable insights:
- Tell it to them straight. The more candid you are with your viewers, the more trust you’ll build, as they know you’re telling them the unvarnished truth.
- Include a QR code on your YouTube channel’s banner, directing viewers who are outside Jackie’s market to a form they can fill out to be connected with a local real estate agent anywhere in the country (a great way to get referrals!).
17. Alexandra Fasulo @AlexandraFasuloBiz
One of the more unique and fascinating YouTube channels out there, Alexandra’s channel showcases her journey from purchasing raw land with a USDA loan to developing it into her dream property. Let her videos educate you about the possibilities of buying and developing land, or simply be inspired by her vision!
Actionable insights:
- Showcase your real estate journey on your YouTube channel; your viewers will feel like they’re part of the story with you.
- Don’t stress about having a fancy camera setup. You can make effective videos with just you and your phone’s camera.
The full picture
These top real estate YouTube channels will give you ideas and inspiration for your own channel. Pay special attention to how these agents draw their viewers in, using compelling graphics and titles. Dive even deeper into the YouTube coaching channels to uplevel your channel.