Close Menu
Invest Intellect
    Facebook X (Twitter) Instagram
    Invest Intellect
    Facebook X (Twitter) Instagram Pinterest
    • Home
    • Commodities
    • Cryptocurrency
    • Fintech
    • Investments
    • Precious Metal
    • Property
    • Stock Market
    Invest Intellect
    Home»Precious Metal»What will millennial investors pick?- The Week
    Precious Metal

    What will millennial investors pick?- The Week

    October 26, 20244 Mins Read


    Consumers, especially millennials, are turning to digital gold platforms as many  find it more convenient than the traditional purchase of physical gold.

    Traditionally, gold has been a cornerstone of savings and investment for Indians, but traditional gold investments often involve finding a reputable dealer and safe storage options, along with ensuring the authenticity of the gold. Digital gold, on the other hand, allows for fractional ownership of gold while making it accessible to a wider range of customers. These findings were revealed in a recent survey on gold investments by the Bengaluru-headquartered financial services platform Moneyview.

    The survey further says that with low entry ticket size, digital gold reduces the financial burden associated with traditional gold investments, making it a more attractive savings option for many.

    The research survey indicated that over 85 per cent of the 3,000 respondents considered gold to be a valuable asset for wealth preservation, with its intrinsic value and historical performance continuing to drive consumer confidence.

    The survey also found that investors, particularly in the age group of 25–40 years, invest in gold via both the physical and digital way, as part of their regular financial strategy to build wealth for retirement and other long-term goals. Around 70 per cent of respondents reported that their perception of gold as a safe asset positively influences their savings habits. However, in today’s digital-first economy, the appeal for gold is increasingly driving investors towards digital platforms that offer easier access to gold.

    The survey shows that over 75 per cent of respondents under the age of 35 prefer digital gold to physical gold, citing its liquidity and convenience as major factors. The survey was conducted using various parameters such as location, age, and income. The survey showed that the high-income group still prefers physical gold in larger quantities, with digital gold having found its way mainly among middle-income groups who appreciate the flexibility of buying smaller units, starting as low as Rs 10 on digital platforms.

    ALSO READ | India markets approaching the worst Diwali in years?

    Within the location parameter, urban consumers, who often have higher digital literacy and internet access lead in adopting digital gold. Rural consumers, on the other hand, who have been traditionally preferring physical gold purchases, are gradually becoming aware of the benefits of digital gold, particularly through mobile apps and fintech platforms.

    “Digital gold is revolutionizing the way people invest in this timeless asset. The ease of access, lower entry barriers, and enhanced security make digital gold a highly convenient and valuable option for today’s investors. We believe digital gold will play a pivotal role in shaping the future of gold investments, empowering individuals across demographics to diversify and secure their financial futures,” remarked Sushma Abburi, Chief Business Officer at Moneyview.

    Assured purity, insured storage, affordable investment due to the availability of SIP options, and safety, among others, are some of the key drivers for digital gold investments across India. The survey points out that digital gold allows investors to purchase gold in real time without the need for physical storage or transportation. Unlike physical gold, where upfront costs can be high, digital gold allows consumers to start investing with minimal amounts, making it accessible to a wider range of income groups.

    ALSO READ | Why are gold prices hitting new all-time highs?

    The survey further says that the precious metal is backed by 24k gold stored in insured vaults, ensuring that consumers do not have to worry about the purity or security of their investment. Alongside, digital gold can be easily converted to cash or physical gold through trusted platforms, giving investors the flexibility to trade without incurring high transaction costs or delays.

    More than half of the respondents believe that the ability to purchase gold in fractional amounts through digital platforms is one of the most lucrative features driving them towards changing their investment habits. Nearly 65 per cent of millennials surveyed expressed a preference for digital gold due to its ease of access and convenience.

    The survey has stated that while physical gold remains popular among certain demographics, the growing adoption of digital gold cannot be ignored. With digital gold rapidly gaining traction across all income and age groups, its accessibility, flexibility, and security make it an increasingly attractive option for both new as well as seasoned investors.  



    Source link

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

    Related Posts

    GT World : Victoire Mercedes à Monza, podium pour Comtoyou

    Precious Metal

    Ambiance rock garantie au Puy-Sainte-Réparade avec le groupe pop rock Silver Fox au château La Coste

    Precious Metal

    L’or réaffirme le statut de sécurité, mais le chemin de Bitcoin peut être plus lumineux: les analystes

    Precious Metal

    Artemis Gold Inc. annonce l’ouverture officielle de la mine Blackwater

    Precious Metal

    People in India from all walks of life buy gold, and it hasn’t lost its allure as price soars

    Precious Metal

    1911 Gold suspend ses activités au complexe True North en raison d’un ordre d’évacuation lié aux incendies de forêt

    Precious Metal
    Leave A Reply Cancel Reply

    Top Picks
    Stock Market

    12 Best Dividend Kings to Buy For Safe Dividend Growth

    Stock Market

    Prediction: PepsiCo’s Dividend Yield Just Peaked at 4.4% Because the Dividend King Stock Is Too Cheap to Ignore

    Commodities

    Snake Eater dévoile sa version du légendaire opening chanté par Cynthia Harrell

    Editors Picks

    Streamlining the Energy Efficiency Act

    October 11, 2024

    Colorado may let utilities pay into home insurance fund in exchange for less wildfire liability

    March 28, 2025

    ‘I’m an expert and this is how to avoid Labour slashing house values’ | Politics | News

    October 24, 2024

    What crazy rich Asians are looking for in luxury property today

    August 7, 2024
    What's Hot

    Dividend Stocks This Week: Page Ind, Ashoka Leyland, LTI Mindtree Among 9 Stocks To Trade Ex-Dividend

    May 17, 2025

    Best Real Estate Crowdfunding Platforms for January 2025

    December 26, 2024

    Kerjaya Prospek Property émettra jusqu’à 325 millions de MYR d’actions d’emprunt -Le 06 mars 2025 à 06:49

    March 5, 2025
    Our Picks

    Silver may outshine gold in the precious metals rally. Here’s why

    April 4, 2025

    Mustera Property Group nomme Nicholas Zborowski au poste de directeur général

    May 26, 2025

    Senate Ag Committee Ranking Member says research investments needed

    August 20, 2024
    Weekly Top

    Strengthening Vietnam-US business partnership in the agricultural sector: Towards sustainable development and trade balance

    June 1, 2025

    Pension investments: Six steps to follow when looking at your retirement savings

    June 1, 2025

    La recherche s’attaque au calcul du bilan carbone de l’IA

    June 1, 2025
    Editor's Pick

    Four Corners Property Trust acquiert un restaurant Chuy’s au Texas pour 2,9 millions de dollars

    April 21, 2025

    Donald Trump, Kamala Harris, and the Future of Fintech

    October 28, 2024

    Milwaukee’s first Urban Agriculture Conference aims to grow local food network

    October 21, 2024
    © 2025 Invest Intellect
    • Contact us
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.