Precious metals company’s poll reveals shifting priorities as economic uncertainty grows
LOS ANGELES, August 08, 2025–(BUSINESS WIRE)–Lear Capital, a trusted leader in precious metals investing since 1997, today announced results from a recent subscriber survey that reveals silver as the top educational priority among precious metals investors, with 59% of respondents expressing interest in learning more about the white metal.
The survey, conducted via email to Lear Capital’s email subscriber base in early July, gathered responses from approximately 300 investors seeking to understand market dynamics and educational preferences. The results provide valuable insights into investor sentiment as economic uncertainty continues to drive interest in precious metals as portfolio diversifiers.
Silver Leads the Pack
Silver emerged as the clear winner, garnering 158 votes (59% of responses), significantly outpacing other topics. This surge in silver interest aligns with recent market trends, as the metal has gained attention for its dual role as both a precious metal and a critical industrial component, particularly in renewable energy applications.
“The overwhelming interest in silver reflects what we’re seeing in the broader market,” said Kevin DeMeritt, founder and chairman of Lear Capital. “Investors are recognizing silver’s unique position as both a store of value and a metal essential to emerging technologies, from solar panels to electric vehicles.”
Economic Concerns Drive Educational Demand
Following silver, respondents showed strong interest in understanding the declining U.S. dollar (113 votes, 42%), reflecting growing concerns about currency debasement amid mounting national debt and inflation pressures. Artificial Intelligence ranked third (102 votes, 38%), indicating investor awareness of how technological disruption may impact traditional markets.
Other significant areas of interest included:
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Precious Metals IRAs (96 votes, 36%)
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Digital Currencies and CBDCs (77 votes, 29%)
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Gold (73 votes, 27%)
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BRICS coalition impacts (62 votes, 23%)
Investor Feedback Shapes Content Strategy
The survey’s open-ended responses revealed additional investor priorities, including requests for information on platinum and palladium investments, startup costs for precious metals investing, and expanded educational content through podcasts and webinars. Cryptocurrency education also emerged as a secondary area of interest.
“This survey helps us understand what our clients and prospects need most,” DeMeritt added. “As we continue to navigate an increasingly complex economic landscape, providing relevant, timely education becomes more critical than ever.”