Investors flocked to silver bullion products in 2025, with The Royal Mint reporting its best ever year for online precious metals sales.
From January to December, online bullion sales across gold, silver and platinum reached record highs on royalmint.com. During October to December alone – the busiest quarter on record – gold sales rose 144%, silver sales rocketed 526% and platinum climbed 332% compared to the same period in 2024.
The value of a single gram of gold passed £100 for the first time in October, with a kilo bar – roughly the size of an iPhone – exceeding £100,000 in value. The busiest trading day of the year was 9th October, as the gold price broke through £3,000 per ounce for the first time the day before.
2025 also saw a record year for customer spend across physical and digital precious metal assets, up 150% compared to the previous 12 months. CGT-exempt coin sales rose by 155%, whilst bars were up 78% and DigiGold, DigiSilver and DigiPlatinum sales increased by 211%.
The number of customers buying bullion products from The Royal Mint reached an all-time high, up 35% on 2024, with 62% of bullion customers in 2025 making their first purchase. Buying heavily outweighed selling: for every customer who sold gold in the final quarter, seven bought it; for silver, the ratio was fifteen to one.
Stuart O’Reilly, Private Wealth Consultant at The Royal Mint, commented:
“Whilst gold continued its rally in 2025, silver was undoubtedly the stand-out performer with prices finishing the year up 132% in GBP.
“This momentum has continued into 2026, as geopolitical uncertainty and concerns around supplies of precious metals have encouraged further price hikes.
“Over the last year, we have seen exceptional demand from investors, and, at times, this has outpaced supply. We’ve introduced new security features to some of our products to give our customers added confidence as prices remain elevated.”