Y Combinator-alum Rulebase is betting that the next wave of automation in financial services won’t be about flashy AI interfaces, but the unglamorous back-office tasks like compliance.
The startup, founded by Gideon Ebose and Chidi Williams, two Nigerian engineers who met in London, just raised a $2.1 million pre-seed round led by Bowery Capital, with participation from Y Combinator, Commerce Ventures, Transpose Platform VC, alongside several angels.
Financial services firms spend enormous amounts of effort on support tickets, resolving disputes, ensuring quality assurance, and regulatory compliance. Rulebase’s software, which it calls an agent coworker, replaces much of the manual grunt work in these tasks. Its AI agent can evaluate customer interactions, flag regulatory risks, and trigger the right follow-ups across tools like Zendesk, Jira, and Slack without losing the human-in-the-loop oversight that financial firms demand.
“Our ‘Coworker’ tool integrates across platforms and collaborates with human agents and back-office teams to fully manage the dispute lifecycle while saving time, reducing errors, and maintaining compliance,” said CTO Williams. Currently, the year-old startup is already deployed at customers like U.S. business banking platform Rho and an unnamed Fortune 50 financial institution.
Rulebase wasn’t the founders’ first swing. Ebose, a former product lead at Microsoft and Williams, a former backend engineer at Goldman Sachs, built several products together like an AI customer feedback tool before eventually settling on Rulebase. The idea came about after seeing how inefficient back-office operations were in small and large financial institutions, especially when it came to regulatory workflows.
The startup currently focuses on workflows triggered by customer service interactions, with its first wedge around quality assurance. QA analysts in traditional financial institutions typically manually review 3–5% of support interactions to ensure reps follow compliance protocols.
Rulebase now evaluates 100% of such interactions, cutting costs by up to 70%, the founders say. In the case of Rho, for instance, Rulebase has helped cut escalations by up to 30%.
“We automate workflows that start with a customer interaction, areas we’re already great at handling end-to-end,” CEO Ebose said in an interview with TechCrunch. “While much of that is QA, compliance, and disputes tied to customer calls and messages, long-term our goal is to take on as many manual back-office tasks as possible by pulling these fragmented steps and tabs into one coordinated workflow.”