Tractor Junction raises $22.6M to expand mobility and fintech

Tractor Junction Sets Out to Scale Rural Auto-Fintech

Tractor Junction has raised $22.6M. The raise is Series A. The round combines equity and debt. Astanor led the equity tranche. Info Edge and Omnivore joined the deal. The debt portion reached $5.6M. The equity portion reached $17M.
The goal is clear. Build wider access for rural mobility. Build faster credit routes for farmers. The company plans to expand stores. It plans to add technology. It plans to increase lending capacity.
This raise arrives at a pivotal moment for rural finance. Demand rises fast. Formal credit lags behind. Many farmers rely on informal markets. Rates stay high. Options stay limited. Tractor Junction wants to shift that pattern. The platform offers discovery. It offers financing. It offers used-vehicle assurance before purchase.

Tractor Junction Targets Rural Mobility and Credit

The company supports mobility across categories. Tractors lead the list. Commercial vehicles follow. Two-wheelers and three-wheelers add scale. The aim is simple. Create a trusted place for rural buyers who need low-cost vehicles.
Used tractors serve as the main entry point. Many farmers cannot afford new models. Quality checks reduce risk. Formal lenders support the buyers.
FINJ sits at the centre of this push. It is the fintech arm. It launched in early 2024. FINJ uses data-led underwriting. It uses risk models suited for rural borrowers. It reduces interest rates by up to 30 percent. It channels loans from 25 lending partners.
Rajat Gupta explained the impact in a recent statement. He said the team brought 30,000 farmers into formal mechanisation. He said credit access must expand. His point was direct. Rural finance needs structure. Rural finance needs fairness.

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Investors Back High-Growth Rural Infrastructure

Investors highlighted momentum. Astanor called rural India central to food resilience. The firm said Tractor Junction blends tech with ground networks. It said the model builds trust.
Info Edge stressed impact. The group pointed to customer focus. It noted strong fundamentals. It highlighted responsible product design.
Omnivore reflected on the company’s evolution. It recalled the early days as a discovery platform. It noted the shift into full-stack mobility. It praised execution. It said the next chapter begins now.
Performance data shows scale. Revenue reached ₹120.8 crore in FY25. Growth hit 90 percent year-on-year. Physical stores support 70 percent of sales. Monthly used-vehicle volume sits near 350 units.

A Push Toward Formal Rural Credit

Tractor Junction sees rural lending as the next frontier. FINJ will expand into more states. Credit and insurance lines will widen. Data models will grow sharper. Underwriting will tighten.
New cohorts of farmers will receive structured loans. Many will shift away from informal systems. Rates will fall. Risk will drop. Access will improve.
Gupta said trust is the key. He said lenders need visibility. He said borrowers need fair terms. FINJ offers both. The model gives lenders clarity on collateral. It gives borrowers predictable repayment.

A New Model for Rural Mobility and Finance

Tractor Junction steps into a sector that needs stability. It also needs reach. The platform blends both. Farmers gain mobility. They gain credit. They gain insurance coverage. They gain market transparency.
The next phase begins soon. Expansion will push into new states. New partners will onboard. More asset classes may enter the marketplace. The company sees long-term potential. It sees a future where rural commerce relies on structured credit.
Tractor Junction brings order to that future. It sets rails. It sets safe paths. It gives farmers space to grow with lower risk.