PB Fintech on Tuesday, January 13, launched Pensionbazaar, a new platform focused on end-to-end retirement planning, with the initiative formally unveiled by S Ramann, Chairperson of the Pension Fund Regulatory and Development Authority (PFRDA).
Positioned as a dedicated retirement marketplace, Pensionbazaar aims to help individuals plan for financial, health and social well-being in retirement through a more structured and accessible approach. As per the company, the platform seeks to address gaps in retirement preparedness in India, where planning is often delayed or underestimated.
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Speaking at the launch, Ramann emphasised the importance of long-term savings and pension coverage. “It is essential that every citizen has access to pension products, as long-term financial security cannot be left to chance. Grow rich before you grow old,” he said, underlining the need for disciplined, long-term investment. He added that individuals should remain invested in the National Pension System (NPS) for 20-30 years or longer, and said Pensionbazaar could play an important role in advancing this objective.
PB Fintech said Pensionbazaar will offer a range of retirement-focused financial products, including NPS, annuities and pension-linked ULIPs. The platform will also provide curated health insurance options to help address rising healthcare costs during retirement.
Yashish Dahiya, Chairman and Group CEO of PB Fintech, said retirement planning in India has traditionally taken a back seat to other financial priorities. He said Pensionbazaar was designed to encourage early action, financial discipline and long-term corpus creation, while making retirement planning more accessible.
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Shares of PB Fintech Ltd closed 2.66% lower at ₹1,631 on Tuesday.
(Edited by : Shoma Bhattacharjee)