Reward, a specialist in customer engagement and commerce media, has announced the appointment of Yekaterina (Kate) Gusin as Chief Financial Officer.
With over 20 years of experience in global financial executive positions at data and FinTech brands including American Express, Finastra, Thomson Reuters, and Planet, she brings knowledge in data and technology, as well as experience in market expansion and supporting global growth.
The appointment follows the announcement that Experian has acquired a strategic stake in Reward, supporting the business in bolstering its commerce media products and services.
Gusin joins the board as a director of the company and will lead Reward’s Finance, Legal, Risk and Compliance functions.
Jamie Samaha, CEO at Reward, says: “With the business experiencing significant growth, it’s crucial to have strong financial leadership to help us capitalise on the opportunities ahead.”
“Kate has an exceptional track record, bringing with her a mix of scale up and corporate financial strategy, which will be a huge asset to our executive team, and instrumental in spearheading our market expansion and continued success. I’m delighted to welcome her to Team Reward.”