Laura Miller is EVP of Consumer Strategy and Digital at Frost Bank. An employee at the bank for almost 20 years, Laura first joined Frost Bank’s IT group, supporting it in its bid to build an inaugural version of its digital banking platform.
Today, Frost Bank has built and manages its own consumer banking platform, as opposed to leveraging the support of a third-party reseller platform. Its proprietary platforms include a mobile application too, another area where Laura has supported development.
Throughout her tenure Laura has held numerous roles, including managing digital marketing and leading product, before shifting to her current position in digital and strategy.
“My role today sees me create strategies around emerging technologies and digital experiences,” she says.
Frost Bank: A part of the Texas growth environment
Based in Texas, Frost Bank is part of a booming growth environment locally, where population growth is almost double what it is in the wider country at 16%.
“With more than 1,000 people a day moving to Texas, there’s a huge opportunity to serve our communities, existing customers and prospects,” Laura says.
“Frost Bank is a relationship company, so one of the biggest challenges is to ensure we remain a relationship company as Texas continues to grow at the pace it currently is.
“The ability to be a part of that community and spend time talking to our customers to help make lives better, at a time of rapid expansion in Texas, is something that helps drive our entire organisation.”
Frost Bank’s strength in a growing Texas market is its long-entrenched presence. Operational for more than a century, the organisation is continuing its journey as one of the fastest-growing consumer banks in the country. Today, Frost is one of the top 50 largest banks in the US by asset size.
For Laura, “the real secret isn’t in the size of the company, but in our belief in relationships and our ability to continue growing them even as the bank continues to scale”.
She continues: “I think any company that’s growing is going to find maintaining service levels and relationships a challenge. When firms reach this scale, clarity around who they are and their purpose is vital. Having a clear purpose is why Frost Bank is here, and how we have sustained our growth throughout the years.
“We know who we are and have faith in our ability to take care of the people in our communities. And, because we’re growing, we can reach even more Texans than ever before, continue building branches and expand our market presence in Houston, Dallas and now Austin too.”
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