Founded in 2024, Oolka has already processed over ₹100 crores in repayments and onboarded nearly 2 million users.
Utkrishta Kumar, Founder of Oolka, told CNBC-TV18 that the startup aims to democratise access to better credit. “Oolka was founded on a simple belief that every Indian should have access to better and more affordable credit,” he said. Kumar added that the platform leverages agentic AI to provide personalised responses to users depending on their financial health and specific queries.
With the fresh funding, Oolka plans to strengthen its AI and product teams and scale systems to reach more users. “Success for us will mean not just more users accessing our platform, but more users using it to improve their credit health,” Kumar said.
He also highlighted the importance of trust in AI-driven credit management. “LLMs, with their ability to hyper-personalise responses based on user needs, significantly bridge the trust gap,” he said, emphasising that the platform’s advice is tailored to individual cases.
Oolka has seen rapid growth since its inception, driven by users seeking better credit instruments. Kumar said the platform helps users access improved home loans and auto loans, leading to strong engagement and retention numbers.
On monetisation, Kumar explained that Oolka is pursuing a mix of strategies. “As users continue to increase engagement on the platform, our ability to act as a distribution player that can cross-sell multiple credit products grows significantly,” he said, noting partnerships with several banks and NBFCs to disburse loans, credit cards, and other financial products.
Watch accompanying video for entire conversation.