Noida: Yamuna Expressway Industrial Development Authority (YEIDA) is considering renaming its upcoming Fintech hub project in Sector 11 as the ‘International Finance Centre’. The authority now plans to hold a meeting with financial institutions in Delhi, instead of Mumbai, as initially planned, as part of its outreach strategy.Meanwhile, the consultant preparing the detailed project report (DPR) has been asked to suggest an appropriate implementation model for the project. They have been instructed to study Gujarat’s GIFT City model by CEO RK Singh.Based on the study, the consultant will recommend whether YEIDA should develop the hub independently, engage private players, adopt a public-private partnership (PPP) model, or use a hybrid approach, in which a consortium or special purpose vehicle develops the project. OSD Shailendra Bhatia said the findings will be presented in a board meeting next month. The debate on renaming the project will also examine whether it should be limited to a name change or should include wider regulations as well. YEIDA plans to develop the project on 250 acres, starting with an initial phase of 100 acres.The hub aims to bring together fintech majors working in digital lending, payments, blockchain, insurance technology, and digital wealth management under the same roof.YEIDA is also eying to attract institutions such as the World Bank, International Monetary Fund, National Stock Exchange, and other leading banks.The companies will receive benefits under the Uttar Pradesh FDI policy. These include land subsidies for companies with 100% foreign investment, research and development funding for five years, support for training and skill development, and other financial incentives. The Authority also plans to simplify licensing procedures so that companies can set up operations without delays.The project will add Noida to the list of cities developing fintech hubs. Mumbai has already introduced a fintech policy and is building a hub of 30 million square feet at Rs 14,000 crore. Gujarat’s GIFT City is being developed on 886 acres, including a 261-acre Special Economic Zone. Tamil Nadu has also announced a fintech hub on 112.8 acres at Nandambakkam in Chennai.