TLDR:
- Binance introduces Medá, a regulated IFPE in Mexico, with a $53M planned investment.
- Medá offers peso deposits and withdrawals, strengthening ties between finance and digital assets.
- Independent operations ensure compliance, trust, and sustainable growth in Latin America.
- Binance expands its global regulatory footprint to 22 licensed jurisdictions worldwide.
Binance has introduced Medá, a regulated electronic payment institution in Mexico, with a planned investment exceeding one billion pesos ($53 million).
The new entity will provide peso deposit and withdrawal services, bridging digital assets with traditional banking systems. Medá will operate independently under Mexican financial supervision to promote trust, compliance, and innovation.
The initiative underscores Mexico’s role as a growing fintech hub in Latin America.
The Role of Medá in Mexico’s Financial Ecosystem
Medá has been licensed as an Institución de Fondos de Pago Electrónico (IFPE), which allows it to manage electronic funds under regulation.
Through this authorization, users in Mexico will gain seamless access to peso deposits and withdrawals within Binance’s global ecosystem. Besides improving convenience, the service is expected to enhance financial inclusion in a country of more than 125 million people.
The entity will operate separately from Binance’s core exchange business, ensuring adherence to best practices in compliance and governance. Consequently, Medá aims to become a leading alternative for peso-based digital transactions in Mexico.
Guilherme Nazar, Binance’s Vice President for Latin America, emphasized that competition will lower costs and improve service quality for consumers.
Regulatory Expansion and Commitment to Compliance
Binance’s creation of Medá extends its regulatory presence, which already includes licenses in France, Italy, Spain, Brazil, and Japan. Moreover, the independent operations of Medá align with local standards, addressing the growing demand for transparency and oversight in the digital finance sector.
Additionally, Binance continues investing in compliance and security programs, allocating hundreds of millions annually to safeguard users and deter illicit activities. By working closely with regulators and law enforcement, Binance reinforces trust in digital finance both regionally and globally.
Education remains central to Binance’s expansion strategy, with the Binance Academy reaching 44 million learners worldwide in 2024. Mexican universities, including UNAM and Monterrey Institute of Technology, have adopted its educational resources to strengthen digital finance knowledge.
Furthermore, Binance views Mexico as a strategic hub for fintech development in Latin America. Hence, the Medá launch combines regulatory compliance, financial accessibility, and education to build a safer, more inclusive digital economy.
