Juventus have agreed a major new partnership with WhiteBIT, Europe’s largest cryptocurrency exchange platform by trading volume, which will become both the Official Cryptocurrency Exchange Partner and Official Sleeve Partner of the club.
The three-year agreement brings together two dynamic, forward-looking organizations that share a commitment to innovation, community-building, and excellence on and off the pitch.
Advertisement
Starting at the FIFA Club World Cup 2025, and continuing through the next three seasons (2025/26, 2026/27 2027/28), the WhiteBIT logo will be visible on the sleeve of the Men’s First Team jersey.
Innovation and fan engagement
This strategic collaboration strengthens Juventus’ commitment to digital transformation, exploring the potential of new technologies to increase interaction with fans and support long-term commercial and community objectives.
The partnership with WhiteBIT will aim to enhance the experience of the fans of the Men’s and Women’s First Teams through exclusive digital content, innovative activations and joint initiatives that will allow Juventus’ global fanbase to experience the club, both online and in person.
Advertisement
“We are thrilled to welcome WhiteBIT to the Juventus family, a partner that shares our commitment to innovation and excellence, both on and off the pitch.” commented Maurizio Scanavino, Juventus Chief Executive Officer “We are strictly convinced that this collaboration will offer our fans worldwide lots of new engagement opportunities, leveraging cutting-edge technology to enhance their connection with Juventus.”
“We are thrilled to partner with Juventus, an iconic football club,” said Volodymyr Nosov, Founder and CEO of WhiteBIT Group. “This partnership marks a major milestone in our mission to make cryptocurrency more accessible to an increasingly wider audience. Together, we’ll create new, tech-driven ways to connect fans with their favourite team.”