European customers can now buy a Ferrari with crypto.
Less than a year ago, Ferrari launched the ability for its United States customers to pay for their cars with cryptocurrency. Since then, adopting the new and rather futuristic payment form has proven successful for Ferrari and its US-based customers, as the Prancing Horse has announced today that because of said success, the same service has now expanded, launching in Europe, as well.
Ferrari will extend its cryptocurrency payment system to European dealers from the end of July. However, the historic supercar manufacturer won’t stop there. By the end of 2024, other countries in Ferrari’s international dealer network, where cryptocurrencies are legally accepted, will adopt cryptocurrency payment.
To address security concerns, Ferrari is leaning on the expertise of various companies in the crypto field. In addition, dealers can accept payments without needing to manage cryptocurrency directly, converting it immediately into traditional currency. Ferrari’s partners will be able to verify the sources of crypto transactions and prevent them from being affected by price fluctuations from exchange rates. By now accepting crypto payment in Europe and soon worldwide, Ferrari is leaning into futuristic technology throughout the scope of its brand.