Valentine Clays, which is based in Fenton, have been researching and developing their LoStone range for decades and have now released a clay that they said “the UK hasn’t seen before”.
“It’s a real big deal, and we are just trying to do our bit in terms of sustainability,” said Ms Ault, who is also the president of Ceramics UK.
“We’re all really conscious of the energy crisis that the ceramic industry is currently facing.”
Royal Stafford in Burslem, Heraldic in Newstead, and Moorcroft in Cobridge collapsed this year due to rising energy costs and falling sales.
More recently, pottery giant Wedgwood in Barlaston paused production until December.
But this breakthrough product brings some hope during a challenging year, along with TG Green revitalising the Royal Stafford site and Moorcroft reopening under family control.
It is a development that has the backing of Great Pottery Throw Down series consultant, Kevin Millward.
“The advantages of bringing the firing temperatures down are massive,” he stressed.
“This new range of stoneware bodies that Valentine’s are bringing out will be very welcome, particularly in the hobby and studio market.”