Close Menu
Invest Intellect
    Facebook X (Twitter) Instagram
    Invest Intellect
    Facebook X (Twitter) Instagram Pinterest
    • Home
    • Commodities
    • Cryptocurrency
    • Fintech
    • Investments
    • Precious Metal
    • Property
    • Stock Market
    Invest Intellect
    Home»Commodities»Campaign designed to promote the safety and quality of Canadian agricultural products
    Commodities

    Campaign designed to promote the safety and quality of Canadian agricultural products

    June 8, 20253 Mins Read


    Get the latest updates on what’s happening at the farmgate with Real Ag on the Weekend. Tune in Saturdays at 4 p.m. and Sundays at 1 p.m. on 650 CKOM.

    Host Shaun Haney discusses promoting the safety of Canadian agricultural products to consumers with Canadian Centre for Food Integrity’s (CCFI) Lisa Bishop-Spencer. They’re launching a new campaign to promote the safety and quality of Canadian agricultural products to consumers.

    The Canadian Centre for Food Integrity (CCFI) has launched a new initiative aimed at enhancing public trust and awareness of the Canadian food system.

    Read more:

    CCFI executive director Lisa Bishop-Spencer says the program will help reverse a seven-point drop in public confidence over the last year in Canada’s food system by increasing public trust and understanding of its economic and innovative contributions. The campaign includes a pledge for public support and a large-scale social media effort.

    In this interview with RealAg Radio host Shaun Haney, Bishop-Spencer says the objective is to tap into the “pro-Canadian sentiment” happening across the country to promote the food system among consumers and policymakers.

    “It’s a public awareness initiative to elevate Canada’s food system and agriculture to its rightful place as a core societal value compared to health care and education among Canadians.”

    When Canadians think about the food system, they tend to think about farmers and grocery stores, but there’s much more to the story of how food is produced and gets from the farm gate to consumers’ plates, says Bishop-Spencer. She notes that most Canadians don’t realize the size and the impact of the food processing sector.

    “People kind of default to cars when they think about manufacturing in the news, when our food and beverage sector is the largest manufacturer in Canada — it’s just that lack of awareness that we’re trying to address.”

    Listen to RealAg on the Weekend:

    Bishop-Spencer says the campaign will carry a heavy online component because of the power of online conversations. Research shows that at any given time, Canadians are engaged in more than 38 million conversations online, with only 1.5 million of those chats being about the food system.

    “What we do know about that 1.5 million is that 80 per cent trust the food system. So that tells us that we have to get more people talking about it.”

    Bishop-Spencer notes that the campaign will focus on key food influencers, including Gen-Xers and boomers who tend to hold sway over primary shoppers — millennial moms.

    Another focus will be helping Canadians understand agriculture and the food system’s size and scope. “They don’t understand that you can be a lawyer and work in agriculture, you can be an engineer and work in agriculture,” says Bishop-Spencer.

    “There are so many career opportunities in the sector that if we can start promoting the people behind the system, then people can start to see themselves in the system.”

    Click here to find out more about Canada’s Food System: Our Food. Our Future.

    Read more:



    Source link

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

    Related Posts

    Concert: Judas Priest en concert à la Rockhal le 19 juillet

    Commodities

    la station d’énergie portable qui veut tout faire, partout

    Commodities

    Malgré Trump, Poutine et les guerres au Proche-Orient, les prix de l’énergie sont étonnamment attendus à la baisse dans les prochains mois

    Commodities

    Le groupe de heavy metal Black Sabbath célèbre son dernier concert à Birmingham – rts.ch

    Commodities

    Nadec lance un projet d’eacute;levage en Arabie Saoudite et signe des protocoles d’accord pour la formation et le soutien aux familles

    Commodities

    l’or a tellement flambé depuis un an que les gangs sud-américains préfèrent le métal précieux à la drogue

    Commodities
    Leave A Reply Cancel Reply

    Top Picks
    Commodities

    Digital Commodities Capital Corp. publie ses résultats annuels pour l’exercice clos le 28 février 2025

    Stock Market

    Stocks Extend Rebound as US Recession Worries Ebb: Markets Wrap

    Commodities

    CONCOURS : KLONE en concert

    Editors Picks

    Au cœur du tiers-lieu ZAÏ, la métallurgie rallume l’espoir et les projets collectifs dans ce village de l’Ariège

    May 4, 2025

    Handbags, watches and more: Best performing luxury investments in 2024

    March 4, 2025

    Redefine India’s Agricultural Mission – Daily Excelsior

    May 1, 2025

    fin du rêve pour la Guadeloupe, de nouveau battue et éliminée

    June 25, 2025
    What's Hot

    US Utilities Face Scramble to Meet New Demand

    October 20, 2024

    nomination du groupe de métal Gojira et de la chanteuse lyrique Marina Viotti

    February 2, 2025

    Bailador Technology Investments investit 12,5 millions de dollars australiens dans Prophero -Le 19 février 2025 à 03:28

    February 18, 2025
    Our Picks

    Why UK fintech is leading the charge for VC investment

    October 18, 2024

    Industry welcomes budget boost for UK infra and housing | News

    October 30, 2024

    la fin des files d’attente en magasin

    March 18, 2025
    Weekly Top

    MouNa Group Technology remet un important lot d’ordinateurs aux étudiants des CPGE dans le cadre du Programme Simandou Academy

    July 6, 2025

    Zelensky introduced special anti-Russian sanctions for cryptocurrency payments — EADaily, July 6th, 2025 — Politics, Russia

    July 6, 2025

    Ontario funds two miners aiming to boost critical mineral recoveries

    July 6, 2025
    Editor's Pick

    Farm Foundation Announces 2025 Agricultural Economics Fellow

    April 1, 2025

    Copper futures gain on higher spot demand

    August 17, 2024

    Investment in Lake Placid Olympic venues key to attracting future competitions

    August 14, 2024
    © 2025 Invest Intellect
    • Contact us
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.