NAIROBI, Kenya, Oct 6 – Agri-trade fintech firm Avenews has been recognized as the Leading Fintech in Agri Trade Financing for its role in bridging Kenya’s agricultural financing gap and transforming access to credit for agri-SMEs.
The award acknowledges Avenews’ innovation in delivering transparent, tailored financing solutions for agricultural stockists, distributors, and processors — a sector often underserved by traditional banks.
Accepting the award, Nancy Kinyanjui, Managing Director of Avenews Kenya, credited the company’s partners, customers, and team for their role in the achievement.
“We are proud to be trusted by some of the largest players in the market, and our compliance with CBK standards reflects our commitment to integrity and reliability,” she said. “This award strengthens our resolve to continue listening to customers and solving problems that have burdened them for years.”
Kinyanjui said Avenews was built to close a long-standing funding gap in the agricultural value chain.
“Agribusinesses across Kenya are growing, yet their financial options haven’t evolved. They are too big for chama funding, but too small or misunderstood for traditional loans. That’s the gap Avenews fills.”
She added that the company’s goal is to create a future where “finance moves at the speed of business, and growth is no longer limited by access.”
The Digitally Fit Awards, which celebrate organizations driving digital transformation across industries, recognized Avenews for its leadership in building trust and advancing financial inclusion within Kenya’s agri-trade ecosystem.
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