A cryptocurrency downturn triggers immediate concerns about safety and long-term growth, making asset selection very important during that period. When prices fall suddenly, investors often quickly shift their money into safer coins like bitcoin and ethereum. Many also move from risky assets to stablecoins or even outside of crypto, hoping to avoid bigger losses, per Reuters.
Explore More: 13 Cheap Cryptocurrencies With the Highest Potential Upside for You
Read Next: 7 Luxury SUVs That Will Become Affordable in 2025
According to Nic Puckrin, founder of Coin Bureau and seasoned crypto analyst, it pays to know which investments are built to last so you can make decisions you feel good about. So where do you put your money during the crypto downturn? Here’s what experts say.
During tumultuous periods, investors are advised to seek out assets known for relative stability and liquidity. Puckrin said, “bitcoin and ethereum remain the most resilient in the space; they’re the most liquid and widely held, plus they have institutional participation, which lends a degree of stability relative to altcoins.”
Additionally, regulated stablecoins like USDC and tokenized treasuries have gained popularity as low-volatility, yield-generating vehicles. Stablecoins act as a haven for de-risking without leaving the crypto space entirely.
Barbara Corcoran: This Is the Only Investment I’ll ‘Never Sell’
A core principle of risk management is diversification beyond crypto during downturns. Puckrin suggested corporate bonds and certain segments of real estate investment trusts (REITs) offer income and capital preservation in a low-growth environment, among the likes of dividend-paying stocks. REITs and corporate bonds have shown historical resilience and provide regular income, according to Invesco.
Furthermore, gold has long been seen as a hedge against inflation and currency risk, and continues to play a role because of its low correlation with digital assets.
“Days of buying random altcoins on hype alone are long dead and gone,” Puckrin said. “Right now, it’s cash flow and real users that matter.”
Diversifying into emerging blockchain sectors is a proven way to access growth while managing risk. For example, DePIN projects devoted to physical infrastructure like telecom or energy have shown promise, supported by real-world revenue even during downturns.
For effective diversification, professional research by XBTO proposed a “core-satellite model.” This model suggests “60% core blue-chips like bitcoin and ethereum, 30% satellite diversifiers including DeFi, Layer 2s, early-stage narratives, and 10% stablecoins and tokenized yield products.