NAV Markets works with both crypto-native startups and traditional companies—including struggling public firms—to develop Bitcoin-centric treasury models. The focus isn’t just on acquiring a pile of tokens, but on integrating crypto into a broader financial and business strategy that supports future public listings, attracts institutional capital, and builds staying power.
What does that look like in practice? NAV helps design and implement Bitcoin-backed treasuries as core components of the balance sheet—using Bitcoin not as a headline-grabber, but as a strategic asset that signals strength and forward thinking to investors.
Rather than betting on volatile altcoins or locking up assets in risky yield schemes, NAV emphasizes the use of Bitcoin as a reserve asset with real-world relevance. Their team of legal, financial, and compliance experts ensures each treasury plan is built to meet regulatory requirements, support clean auditing, and withstand legal review across U.S., EU, UAE, and offshore jurisdictions.
That means when a company adds Bitcoin to its books, it’s done the right way—with proper governance, disclosures, and long-term planning—not as a marketing stunt or a reaction to market hype. As NAV puts it, a well-structured Bitcoin treasury can “signal long-term financial strength, reduce volatility, and align with macro asset trends,” while also making the company more attractive to serious investors.
NAV’s approach also ties the treasury move into a company’s overall market strategy. For crypto-native projects, that might mean restructuring legal entities and token economics in preparation for a future SPAC merger or public uplisting—with Bitcoin reserves boosting balance sheet optics and governance appeal.
For more traditional companies, it could involve a phased pivot into crypto—like tokenizing a revenue stream, spinning out a blockchain subsidiary, or experimenting with digital assets without putting the core business at risk. NAV also advises on hybrid cap tables and dual-asset models that combine token ecosystems with traditional equity exposure.
In both cases, the crypto treasury isn’t just a financial experiment—it’s a step toward long-term market positioning, aligned with investor expectations and built to hold up under real-world conditions.
And for some clients, NAV’s role starts even earlier—before there’s a treasury or even a product. “Sometimes a founder comes in with nothing more than an idea, and we take it from that napkin sketch all the way to something that’s market-ready,” Iruk said. That can mean validating the concept, mapping out the legal and tax structure, picking the right jurisdiction, and if it fits, developing the token or product itself. “It’s not just advice—it’s end-to-end execution,” he added. “Part accountant, part blockchain development shop, part business strategist. We make sure that by the time it hits the market, it’s compliant, investor-ready, and built to last.”
Also, in addition to structuring and strategy, NAV continues to work with teams after they go public—helping manage investor relations, maintain compliant treasury operations, and navigate multi-jurisdictional disclosures as they grow.