India-West Staff Reporter
ISELIN, NJ – CaratLane, the jewelry brand from TATA, has introduced its first-ever exclusive Silver Rakhi Collection in the U.S. and Canada, just in time for Raksha Bandhan 2025. This launch aims to connect the Indian diaspora with their heritage by offering handcrafted, hallmarked 925 sterling silver rakhis that blend traditional motifs with contemporary design. The collection can be ordered online
“We’ve always believed that jewelry should tell a story,” stated Saumen Bhaumik, Managing Director of CaratLane. “With the launch of our Silver Rakhi Collection in the U.S. & Canada, we’re helping siblings tell their story, and come closer—no matter how far apart they are. Every rakhi is handcrafted in sterling silver and designed to be cherished long after the festival is over. It’s a celebration of love, culture, and fine Indian artistry—brought to the heart of the Indian diaspora in the U.S.”
This new collection marks a key step in CaratLane’s strategy to expand its presence in North America. The brand’s international retail journey began with the opening of its first U.S. store in New Jersey in October 2024. It has announced plans to open its second U.S. location in Dallas, by Diwali 2025.