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    Home»Fintech»Asuene acquires E4G, a startup from the University of Tokyo | by Norbert Gehrke | Tokyo FinTech | Oct, 2024
    Fintech

    Asuene acquires E4G, a startup from the University of Tokyo | by Norbert Gehrke | Tokyo FinTech | Oct, 2024

    October 24, 20243 Mins Read


    Norbert Gehrke

    Tokyo FinTech

    Asuene has acquired all shares of E4G, a startup spun out of the Tanaka Kenji Laboratory at the University of Tokyo Graduate School of Business that develops AI-based ESG data collection and analysis solutions and software to support the formulation of decarbonization roadmaps, making it a wholly owned subsidiary.

    Background of the E4G Acquisition

    Asuene offers multiple products such as “ASUENE”, a cloud service for visualizing, reducing and reporting CO2 emissions, “ASUENE ESG”, an ESG evaluation service, and “ASUENE CAREER”, a job-seeking platform specializing in GX and ESG talent. By providing one-stop solutions in the sustainability field, the company has promoted decarbonization and ESG management for many companies, with “ASUENE” at 9,000 companies and “ASUENE ESG” at over 14,000 companies, and it boasts the №1 track record in the industry.

    In recent years, the importance of ESG indicators as a basis for corporate evaluation has increased, and the need for efficient collection, analysis, management, and disclosure of ESG data is rapidly increasing among business companies, financial institutions, etc. However, ESG data has not yet been standardized or formatted, making it extremely difficult to collect. Comparing competitors and analyzing industry trends requires manually collecting vast amounts of information, and many companies are faced with the challenge of a significant burden in time and cost as data must be collected and analyzed on an ongoing basis.

    In addition, in the decarbonization that companies are facing, it is becoming increasingly important to not only visualize CO2 emissions, but also to formulate and implement an emissions reduction roadmap. However, because the formulation of reduction plans is complex, there is an increasing challenge that it is impossible to proceed without sufficient knowledge.

    Amid these heightened social conditions and customer challenges, Asuene is looking to further deepen its services in the areas of ESG data and CO2 emissions reduction and maximize added value for their customers. Asuene has determined that joining forces with E4G, which has services and a technology infrastructure in these areas, will help to increase the value provided to customers and further expand its platform, and has therefore decided to acquire the company.

    What the acquisition will achieve

    • Expanding ESG data solutions services: Digitalization of collection, analysis, and disclosure
      Through this acquisition of E4G, Asuene will provide solutions that integrate the ESG data on its platform with public data collected and analyzed by E4G. Companies will be able to collect and analyze non-financial indicators and perform competitive comparisons and industry analysis accurately and quickly, promoting the digitalization and simplification of the corporate valuation process, including non-financial indicators, at companies and financial institutions.
    • Strengthening support services for formulating decarbonization roadmaps
      To support decarbonized management, by utilizing “ASUENE” and E4G’s “Decarbonization Roadmap” function, Asuene will be able to provide a one-stop solution from visualizing CO2 emissions to formulating and implementing reduction plans.
    • Strengthening industry-academia collaboration
      Through industry-academia collaboration between E4G, a startup spun out of the University of Tokyo, and Asuene, which has an overwhelming data and customer base, the two companies will accelerate the evolution and social implementation of decarbonization and ESG solutions.
      Asuene will actively promote industry-academia collaboration to further realize a carbon-free society and ESG management. Together with people who are serious about changing the next generation, Asuene aims to realize a sustainable carbon-free society.



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