NEW YORK, Aug. 15, 2024 (GLOBE NEWSWIRE) — Questex’s Digital Signage Experience (DSE), the preeminent event and digital platform for the digital signage industry, today announces Taco Bell Chief Digital & Technology Officer Dane Mathews will present a keynote at DSE on December 8 titled “Innovating Experience: Taking a Bold Approach to Customer Connection in QSR and Beyond.”
He will explore the evolution of breakthrough omni-channel experiences centered around driving customer loyalty and brand engagement. Additionally, he will share how Taco Bell is leveraging its innovative spirit to reimagine how technology is used within their restaurants and beyond and how to harness the power of collaboration to develop a new breed of restaurant experiences.
At Taco Bell, Mathews leads enterprise digital CX & technology strategy including experience strategy & design, loyalty, customer relationship management (CRM), commerce, data analytics/automation, and foundational technologies. His team leverages Taco Bell’s cultural & brand leadership capabilities to deliver holistic, powerful experiences that create lasting connections with consumers and team members. In addition, Mathews leads Taco Bell’s digital transformation leveraging agile approaches and automation to accelerate Taco Bell’s enterprise growth agenda.
“We’re thrilled that Dane Mathews is joining the DSE 2024 program,” said David Drain, Director, Event Programs, DSE. “We’ve been following Taco Bell’s transformation and their approach to driving engagement through innovation. This presentation will be a fascinating look at how technology and omnichannel execution is changing everything.”
“At Taco Bell, innovation is ingrained in our DNA,” said Dane Mathews, Chief Digital & Technology Officer, Taco Bell. “I’m looking forward to exploring how the brand reimagines technology to improve and evolve the consumer and team member experience, driving loyalty and brand engagement.”
DSE takes place December 7-10, 2024, in Las Vegas at the Las Vegas Convention Center. Early bird registration ends August 19. Learn more and register at https://www.digitalsignageexperience.com.
DSE is co-located with Live Design International (LDI), which unites the global entertainment design and technology communities. Learn more here.
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About Digital Signage Experience (DSE)
Digital Signage Experience (DSE) is the preeminent event and digital platform for the digital signage industry, showcasing innovations in technology, market applications and creative educational content. With an increased focus on reaching key end-user markets for digital solutions and experiences, DSE will harness other audiences and platforms in hotels, hospitality, travel, healthcare, entertainment, education, sensors and communications technology and more. DSE takes place December 7-10, 2024 in Las Vegas at the Las Vegas Convention Center.
About Questex
Questex helps people live better and longer. Questex brings people together in the markets that help people live better: travel, hospitality and wellness; the industries that help people live longer: life science and healthcare; and the technologies that enable and fuel these new experiences. We live in the experience economy – connecting our ecosystem through live events, surrounded by data insights and digital communities. We deliver experience and real results. It happens here.
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Sonal Patel
Digital Signage Experience (DSE)
