Fintech Robos, the Bahrain-based provider of white-label digital savings and investment solutions and organiser of premier financial conferences for the Arab world, is expanding business and re-branding their group.
Fintech is clearly about technology, and Robos is about ‘Robo Adviser’ the innovative, purely-digital investment platforms the world has seen in the financial landscape this last 8 years or so. The selection of name five years ago was by choice for the ecosystem we were dealing with in the asset management, wealth management and pension-savings space, to signify “digital” vs. traditional.
Ebrahim K Ebrahim, CEO, MenaMoney
He mentioned that from day one, we knew that Fintech Robos’ was an interim name for something to become much bigger, given the extra bandwidth this startup has and the new energy it’s been infusing across the Middle East.
As our activities grew quickly, the name started to become limiting as a brand name under which we’ve been operating regional conferences on broad topics like financial literacy and financial inclusion, actuary, pension and social insurance, wealth management, and health insurance. Hence was the need for a grander, more coherent and all-encompassing name that resonates with everything Fintech Robos has been doing.
Ebrahim K Ebrahim, CEO, MenaMoney
The Company’s marketing team has led an in-depth brainstorm and analysis of everything we’ve been doing, and everything we’re planning to do in the medium to long-terms.
The conclusion was that: Everything we do is for the Arab world, or more accurately the Middle East & North Africa (MENA). And everything we do now or in the future is for the financial industry, or, in other words, all about finance and money. We were looking for a name that’s innovative, inspirational and reflective of those activities – to become an umbrella for all Fintech Robos’ business endeavors.